In collaboration with Farvi
Renderings and video by Thank you studio
The main goal of the project was to explore the needs of the customer and make the specialty coffee jungle more accessible for everyone. In addition to the design of the packaging, we redefined all 18 types of Kaffitár coffee with the help of a taste team and a detailed taste analysis.
The project created new packaging separated by color, the Kaffitár flavour map and the Kaffitár online test, which makes it easier for customers to find their favourite coffee.